Political Marketing

Political Marketing
By:Wojciech Cwalina,Andrzej Falkowski,Bruce I. Newman
Published on 2011-03-14 by M.E. Sharpe



Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy. Using examples and models drawn from countries around the globe, the authors elucidate the importance of political marketing techniques for the stability of democratic institutions. They also note the potential threats to democracy, especially the use of marketing techniques to manipulate voters at the subconscious level. They conclude with a set of normative do's and dont's for political marketing practice that strengthens civic education and democratic governance.

This Book was ranked at 35 by Google Books for keyword Politics Social Sciences.

Book ID of Political Marketing's Books is Q929mn6uDo8C, Book which was written byWojciech Cwalina,Andrzej Falkowski,Bruce I. Newmanhave ETAG "2FrwKZwQgmE"

Book which was published by M.E. Sharpe since 2011-03-14 have ISBNs, ISBN 13 Code is 9780765629180 and ISBN 10 Code is 0765629186

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Book which have " Pages" is Printed at BOOK under CategoryBusiness and Economics

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